As a small woodworking business, it's important to have a clear and consistent brand to stand out in a crowded market. Your brand tells a story about your company and products, and helps customers understand what sets you apart from competitors. When developing your brand, consider your target audience and what they value most. Use this information to create a unique brand identity that speaks to your audience and sets you apart from the rest.
Once you have a clear brand identity, it's time to get creative with your marketing efforts. While traditional advertising methods can be effective, they can also be costly. Consider alternative marketing channels, such as social media, email marketing, and influencer partnerships. These channels can be a cost-effective way to reach your target audience and build brand awareness. Additionally, consider hosting events or workshops to showcase your products and expertise. This can be a great way to connect with potential customers and build relationships that can lead to long-term business success. Remember, with a little creativity and strategic planning, even small businesses on a budget can successfully market their products and grow their brand.
When I created our Miniature Cutting Board Earrings to sell at a local craft fair, I wanted them to double as a business card. Our XTool laser engraver did the job! It was quick and easy once I figured out which settings worked best. I imported my design into Lightburn and set the speed to 45%, power to 85%. Make sure to do a test as blank jewelry card thickness might vary.
I would love to hear from you with any questions or suggestions. Let’s help each other grow!